In this article, I share my top 4 Instagram tips to grow your fashion business.
Instagram is one of the fastest growing social media platforms in recent times. It is a perfect platform for fashion businesses looking to increase brand awareness and increase sales. Instagram marketing has grown so much that some businesses don’t have brick and mortar stores but sole sale on Instagram. It is now easy to run Ads with a few clicks.
If you are looking to grow your fashion business on Instagram then these top tips will be very useful.
Top 4 Instagram Tips To Grow Your Fashion Business
#1.) Be Intentional in Your Content Creation Process
You shouldn’t just post content because you need to. Every content you put out there must serve a purpose. Your content should be catchy and stop your audience in their tracks. They need to KNOW, LIKE and TRUST you. While creating content you need to know that video is the new thing. Videos allow you to connect with your audience on a more personal level. It gives your brand a voice.
Sharing videos on Instagram is basically video marketing. It allows you to share behind the scenes look at your business, and Instagram stories is a great way to do this
#2.) Do not Underestimate the Power of Hashtags
Hashtags can help create brand recognition and even reach your target audience. Your hashtags may be location based or popular. However, to get more visibility, you need to target hashtags that are not too popular and not too unpopular. Use a maximum of thirty hashtags and do not exceed this number. Try to add specific hashtags occasionally, to maximize brand identification.
#3.) Consistency is just as important
You need to have a content posting schedule and follow it strictly. This allows targeted followers to expect new content from you regularly. That way you will stay on their minds especially when they want to make a purchase. Your publishing schedule should also have a frequency.
Decide if you are going to be posting twice a day, thrice a week or thrice a day. Whatever you decide, ensure that you only pit out relevant content.
#4.) Know the Best Time
Have you heard that doing the right thing at the wrong time is wrong? I’ll tell you this for free. Sometimes your best content is ignored due to bad timing. You have to know when the prime time starts and ends.
Prime time is considered to be at 8:00am to 9:30am and from 5pm to 9pm. It is believed that at 8:00am to 9:30am, people are on their way to work/school and might just go through Instagram. And 5pm to 9pm where people have finished work/school and have time to scroll through Instagram while on their way home and when they get home.
You may also consider posting while people are at work (during their lunch breaks). Let’s say from 11am to 1pm.
Needless to say, posting at prime times boosts your engagement, and will enable you reach the explore page and get noticed by a lot of people
Posting high quality content at the right frequency and accurate timing is the only recipe for Instagram growth and subsequently increased brand awareness and sales. Hope you find my top 4 Instagram tips to grow your fashion business useful.
What Instagram growth tips are you using? Is it working well?