Being a fashion influencer in Nigeria (or any where) sounds like the absolute jackpot to everyone who adores the creative side of the industry. Getting dressed by brands and taking part in catwalk shows is just the tip of the iceberg of this careers benefits.
But how do you get started?
Well, by mirroring some of the biggest success stories. And by reading 5 simple ways you can start I have gathered for you.
HOW TO START YOUR CAREER AS A FASHION INFLUENCER IN NIGERIA
1.) BE CONFIDENT IN YOUR PERSONAL STYLE
Create a design aesthetic that will add character to your platforms, making you as a fashion influencer instantly recognizable. This doesn’t have to be overcomplicated or loud if your style is more on the subtle, minimal side, showcase that with finessing details. Once people can identify you from individual photos, soon brands will too, and you’ll be on the perfect path.
2.) MASTER THE ART OF FASHION SHOTS
When it comes to layouts, think a range of traditional and formulas such as flat lays, street style shots and color-coded pictures, or let your imagination run wild. As long as your photos are just as great as your fashion sense, you’re on the right track.
3.) JOIN FASHION COMMUNITIES AND EVENTS
Similar to all different industries, as an influencer, connections, and networking are incredibly important in the world of fashion. And to be honest, these opportunities can be so much fun as well! The options are endless with runway shows, independent concept store openings, pop-up markets, and various events
Meet and chat with like-minded fashionistas offline to slowly build your own little community of blogger, designer, stylist, and PR friends.
4.) DON’T BE AFRAID TO BE PICKY WITH COLLABORATIONS
Before accepting any collaborations, even just a shout out or a freebie, think whether they’re going to be the right match for you. Forced posts, especially for fashion influencers can be very easily spotted, making your readers question your validity.
While collaboration offers can be tempting, we recommend that you always choose based on your honest opinion. There’s nothing wrong with being honest, especially if your followers interests won’t match the idea. My best selling profitable fashion business collaboration guide is all you need to collaborate in a way that profits you.
5.) BRANCH OUT TO LIFESTYLE, MAKEUP AND ANY OTHER INTERESTS
Do you love experimenting with makeup, cooking or any other random quirks that some people might enjoy reading about? These details can add even more value to your fashion platforms, and show a whole new side of your influencer personality.
An aspect many influencers like sharing about is their travel stories – a niche that effortlessly merges with style notes.
Fashion influencing in Nigeria has become increasingly popular in recent times. If you love fashion and would love to make money dressing up and helping people make fashion choices, this is the career for you. I hope you find these 5 simple ways to start your career as a fashion influencer in Nigeria helpful. Let me know what you think in the comments.