Learning how to take amazing product photos with your smartphone is a no brainer. If you are a small business and don’t have the budget to hire a photographer then you might want to go this route. Product photography has become a lot more common in fashion business. Even small brands have really great photos that help entice buyers and boost sales.
You’d think that everyone would embrace smartphone photography. But no. I still see product photos that make me cringe. Instead of whining about it, I decided to put some of my knowledge in a blog post so that I can always refer fashionpreneurs to.
So if you can’t afford to hire a photographer or are looking for an alternative to expensive camera gear? Then this post on how to take amazing product photos with your smartphone is what you need
There’s no doubt that publishing great product photos is a crucial step toward making money online. Product photography is a gateway to customer satisfaction, leading to higher traffic and, ultimately, to higher profits.
These days, even mediocre smartphones have high quality cameras that boast 8MP and even 16MP of resolution. This means sharper, clearer photos and better colors. It also means that you can cut out the cost of hiring a professional product photographer. All you need to do is learn how to use your smartphone and that’s what I’ll teach you in this blog post.
Step By Step Guide On How To Take Amazing Product Photos With Your Smartphone
1.) CLEAN YOUR PHONE
We use our phones very often so the first thing you should do is to get rid of finger prints and debris. Wipe down your phone and both the front and back sides of your camera lens thoroughly with a lens cleaner wipe or soft cloth.
2.) Prepare your product(s)
Examine your product carefully. If it is rumpled, iron it and make sure it is clean. Remember, you are aiming for an accurate representation of the product. If you don’t make an effort, it will show in the end product photo you take.
Side note: Be sure to check all buttons and threads thoroughly. You don’t want your customer to point out tears or missing buttons to you.
3.) Decide on your theme
You can choose to do a lifestyle shoot, use a mannequin or a live model. You don’t even need to hire a model if you don’t have a budget for it. Model your products yourself or ask family and friends to help out. Everyone loves good clothes and good photos. Styling a product for a lifestyle shoot, on a mannequin or a live model gives your customer a clearer picture of how the product will look on them. Another thing you can do is create a flat lay. Be creative.
4.) Lighting is important
Customers won’t appreciate your products if you take dimly lit photos. Poor lighting will make your products look dull and dirty. You need light to take product photos that are catchy. Well lit photos allow your customers see your products in detail and gives them the confidence to buy from you.
You don’t have to artificial light from lamps. Natural light is just perfect
6.) Copy Creatively
Research your competitors and see how they display their products. Note their strengths and weaknesses and decided what you’d want to creatively replicate in your own business. And things you do not want in your business.
7.) Focus and snap
Simply touch your phone screen on the center of the product and your smartphone will focus on the product. This step seems pretty obvious but if you don’t do it, your photos may come out blurry. You don’t want your customers to see that, do you?
Remember that the point of using your smartphone to take product photos is to market your products on a budget as quickly as possible. So that you can spend your valuable time elsewhere. So if you don’t focus you’d just waste your time and energy. And still get blurry photos.
8.) Take several shots before focusing on details.
Take photos of a product from several different angles that provide views of the whole product. Then zoom closer and feature the details that make the item special, such as material patterns, texture, buttons, tags and even logos. Showing these entire details that will help your customer to visualize what the product would look like if they were actually examining it physically.
9.) Don’t lie about damages
I had to add this point for thrift stores. We all know some thrifted products are damaged a little. They are second hand so it’s not your fault. If your product has some damages, be open about it. Include a photo of the damage (maybe a missing button). Some customers will still buy it if they can make it work. Everyone will appreciate your honesty.
10.) Edit your photos
Editing might just be what makes all the difference in a customer’s decision to buy a product or keep scrolling. Use apps like Snapseed, Airbrush etc. Play with the brightness, contrast, sharpness, and other basic levels. Try not to ruin the colour.
Side note: This is a tricky stage. You can ruin a perfect photo if you do it wrongly. Remember, the product should look exactly like it is in reality.
Read Also: 10 Apps You Can Make Content Creation Process Easier
11.) Share them online
After properly editing your photos, share them online. On your social media platforms, ecommerce stores etc. Just share them where your target audience will see.
Side note: If you are running a promotion or something, you can write important information on the side of the photo using Apps like canva.
Some fashionpreneurs depend on stock photos because they know the important to high quality product photos. But I’ll be the first to say this. Photos you take with your smartphone are more convincing to the customer that you are a real business. And not just another scammer on instagram. So if you can’t afford to buy photography gear or even hire a photographer, then you should learn how to take amazing product photos with your smartphone. Don’t worry, it gets easier as you practice.
For my fashion business, take product photos with my phone and sometimes hire photographers. How do you get your product photos?