Choosing a perfect name for your fashion business is very important if it’s going to be successful and it’s key to differentiating you from your competitors. Sometimes, customers associate a business name with the value it provides to them. Choosing a business name doesn’t have to be a tedious task. In this post I share 5 simple things to consider when choosing the perfect name for your fashion business.
Here’s How To Choose The Perfect Name For Your Fashion Business
1.) Be Descriptive But Not Too General Or Vague
Don’t choose a name that is too vague or too meaningful. Generic names, like – Melbourne Painting Service, is not only boring but also not easy to remember. Moreover, it doesn’t stand out from other providers.
Now consider the name Photo Bucket, descriptive enough, not boring, and not something you’re likely to forget.
2.) Keep It Simple
Don’t choose a name that is too long or complicated. Remember that your business name needs to be appealing to your customers. It should sound pleasant, familiar and conjure up positive emotions. It also needs to be easy to pronounce and remember.
3.) Don’t Copy Your Competitors
Avoid choosing a name too similar to other businesses in your industry. It can mean appearing to be unoriginal, which is not good for you brand image. It can also mean potential customers confuse your business with your competition.
4.) Choose A Name That Is Scalable
Pick a name that can expand your business. If you sell just clothes, you might one day sell accessories too. If your service is based on a certain area, you might extend to other cities. So, select a broad name that can encompass your future growth.
5.) Do Your Research
Once you’ve narrowed down your name options, you have to make sure the name you want to use is available. Check if the name is already registered as a trademark or acquired by another business.
If you’re planning on having an online presence, which you definitely should you’ll want to make sure your desired name is available for use.
You could use a free tool like shopify business name generator to generate business names until you find the one that’s perfect for your fashion business. Don’t over think it. As long as it checks all the boxes in this post, you can start with it. How did you come up with your business name? Let me know in the comments.