3 girls lying down and discussing with their legs raised up

Some business owners feel like collaboration is overrated. You can’t blame them. It sure feels like everyone and their dog is collaborating these days and not seeing results. In fact there’s a whole study about how collaboration makes teams less effective.

It doesn’t matter the industry you are in this age and time, collaborations are important. The connections you form with others and how you collaborate with them, actually helps you grow your business in many ways. Just in case you are still not convinced, I decided to narrow it down to my top 3 reasons why you should collaborate and ignore the collabohaters. Get it? Collabo-haters.

3 Reasons why you should collaborate anyways even if they say collaboration is overrated

#1) It Can Help You Save Time and Money

Some collaborative deals may involve splitting contributions. Knowledge based, marketing, expenses etc. If you get a deal like that then you can greatly reduce your workload and expenses which will essentially increase your productivity.

It is worthy of note that issues might arise in the cause of the collaboration. Not having to deal with these issues alone is very refreshing if you ask me. If you run into a problem and can’t solve it, there’s a likelihood that your partner or someone in their network might be able to solve it. In fact, the harder the problem is to solve, the more we can appreciate having a partner.

#2) It Helps You Grow Your Network

Being successful in business requires that you consistently make connections and form alliances. Imagine where your business would be in one year if you continued to network with and sell one to the same customers over and over again without getting new ones. Not great I guess. So every time you pitch a collaboration idea to someone, have it at the back of your mind that you’re expanding your network. Regardless of their response. Successful business owners have a common interest in meeting new people and building a profitable network.

#3) It Keeps You Updated

It is very easy to get lost in the routine during the day-to-day running of your business and forget that there may be a better way to do something. The information you have might become obsolete and you’d be doing things the hard way.

That said, one of the greatest benefits of collaboration is the information it provides for free. In fact, every interaction you have with someone can teach you something valuable. Some of the most successful collaborations involve two professionals who bring two very different skill sets, perspectives, and strengths to the table. When this happens, see it as what it is; a great opportunity to learn.

While you can read blogs, magazines, and books for inspiration, if you are not sharing, and discussing that information, the benefits are limited. What you read online might just be wrong (because anyone can publish anything these days). And if you decide to hoard the information, you’d be doing yourself more harm than good. Hence the reason why it is necessary to get a fresh perspective. A fresh perspective can trigger your creativity more than you know. Going beyond what you do and see each day to explore collaborations can be inspiring and help you see things from a different perspective.

Collaboration is Overrated?

Hell no! at least not when effectively done. It is win-win strategy. Small scale collaborations don’t necessarily require a significant time or financial investment most times, but can yield mind-blowing results. I have benefited greatly from collaborations over the years. I explain everything you need to know about collaborations (including the legal stuff) in my profitable collaboration guide.

Is collaboration overrated? Tell me in the comments.

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