We had so much plans for 2020. I’m sure none of them involved closing your store and social distancing. Corona virus has hit us, and has hit us hard. I mean, even Giorgio Armani held his women’s Fall/Winter 2020/2021 fashion show in an empty theater! The models even wore masks. People are encouraged to work from…
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You already have the talent and passion to launch a successful fashion business. But you don’t know how to fund your fashion business. You’re not earning enough and quite frankly don’t know where to go to get the funds you need to start. I completely understand. One of the biggest problems for most fashionpreneurs is…
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I’m serious. These are 7 strong reasons why you shouldn’t start a fashion business. It looks glamorous from the outside but trust me, it is tough. In as much as I help fashion business enthusiasts start and grow their fashion businesses, I understand that it takes more than a wish to look fabulous to actually…
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We are in a new year and there has never been a better time to revise your pricing if you’ve been doing it wrong. Pricing is a very touchy subject for a lot of fashion business owners today. I have had this post sitting in my drafts for the longest time. Somehow I found a…
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I currently have three brands running simultaneously. My fashion business in Lagos, my personal brand and this fashion education platform. A lot of work goes on in the backend of running these brands so I have people in separate teams helping out. This has exposed me to hiring a lot of employees over the years.…
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Building an excited community before you launch your fashion business is a no-brainer. This might look like a very difficult task but it is worth it in the end. If you ignore this, you might end up launching to crickets. I don’t want that for you so I went ahead and wrote out how to…
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Many fashion entrepreneurs rush into starting their fashion businesses. I can understand the rush that comes with finally quitting your job and following your passion. But not doing a couple of things before quitting their jobs is one of the reasons why your fashion business will fail this year. There are 3 key questions you…
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It’s the beginning of a new year and I’m sure a lot of you have made resolutions to be better people or build better businesses. Well, that’s sweet but I’m not a fan of New Year resolutions. In fact, I think they are designed to fail. Ever wondered why it is so had to keep…
Read MoreIn this article, I shared 4 reasons why you need a business plan for your fashion business and how to get the blueprint for creating one yourself. It is common for fashion entrepreneurs especially in Nigeria, to think they don’t need a business plan. I’ve found that most of them don’t bother because they can’t…
Read MoreIn this article, I share my top 4 Instagram tips to grow your fashion business. Instagram is one of the fastest growing social media platforms in recent times. It is a perfect platform for fashion businesses looking to increase brand awareness and increase sales. Instagram marketing has grown so much that some businesses don’t have…
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