The fashion business in Nigeria or anywhere involves producing, importing, exporting and general sale of fashion items. It is gaining widespread popularity in Nigeria as fashion designers face increased demand from people who want designer clothes, customized traditional wears and those who want imported fashion items. Everyone in Nigeria wears clothes and so people who…
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You need to build a buzz for your new fashion business if you want to attract customers. Launching a fashion business requires money, time and energy. So you don’t want to launch to crickets. In this blog post, I share 4 great ways you can build a buzz for your new fashion business without breaking…
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Being a fashion influencer in Nigeria (or any where) sounds like the absolute jackpot to everyone who adores the creative side of the industry. Getting dressed by brands and taking part in catwalk shows is just the tip of the iceberg of this careers benefits. But how do you get started? Well, by mirroring some…
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Choosing a perfect name for your fashion business is very important if it’s going to be successful and it’s key to differentiating you from your competitors. Sometimes, customers associate a business name with the value it provides to them. Choosing a business name doesn’t have to be a tedious task. In this post I share…
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We had so much plans for 2020. I’m sure none of them involved closing your store and social distancing. Corona virus has hit us, and has hit us hard. I mean, even Giorgio Armani held his women’s Fall/Winter 2020/2021 fashion show in an empty theater! The models even wore masks. People are encouraged to work from…
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You already have the talent and passion to launch a successful fashion business. But you don’t know how to fund your fashion business. You’re not earning enough and quite frankly don’t know where to go to get the funds you need to start. I completely understand. One of the biggest problems for most fashionpreneurs is…
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I’m serious. These are 7 strong reasons why you shouldn’t start a fashion business. It looks glamorous from the outside but trust me, it is tough. In as much as I help fashion business enthusiasts start and grow their fashion businesses, I understand that it takes more than a wish to look fabulous to actually…
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We are in a new year and there has never been a better time to revise your pricing if you’ve been doing it wrong. Pricing is a very touchy subject for a lot of fashion business owners today. I have had this post sitting in my drafts for the longest time. Somehow I found a…
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I currently have three brands running simultaneously. My fashion business in Lagos, my personal brand and this fashion education platform. A lot of work goes on in the backend of running these brands so I have people in separate teams helping out. This has exposed me to hiring a lot of employees over the years.…
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Building an excited community before you launch your fashion business is a no-brainer. This might look like a very difficult task but it is worth it in the end. If you ignore this, you might end up launching to crickets. I don’t want that for you so I went ahead and wrote out how to…
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