Learning how to take amazing product photos with your smartphone is a no brainer. If you are a small business and don’t have the budget to hire a photographer then you might want to go this route. Product photography has become a lot more common in fashion business. Even small brands have really great photos…
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We had so much plans for 2020. I’m sure none of them involved closing your store and social distancing. Corona virus has hit us, and has hit us hard. I mean, even Giorgio Armani held his women’s Fall/Winter 2020/2021 fashion show in an empty theater! The models even wore masks. People are encouraged to work from…
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Excess stock in fashion business is a nuisance. Apart from taking up useful space in your store, it ties up money and keeps you from reinvesting in other things that’d yield immediate profit. Paying close attention to your sales and inventory so you know how fast or slow each product is moving is important. As…
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Delivery mistakes are very common in the fashion industry. A lot of things could go wrong when moving items from your store to a customer. These delivery mistakes are ruining a lot of businesses. Today, I decided to write down 5 common delivery mistakes running your business and how to avoid them. Here Are The…
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We are in a new year and there has never been a better time to revise your pricing if you’ve been doing it wrong. Pricing is a very touchy subject for a lot of fashion business owners today. I have had this post sitting in my drafts for the longest time. Somehow I found a…
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I currently have three brands running simultaneously. My fashion business in Lagos, my personal brand and this fashion education platform. A lot of work goes on in the backend of running these brands so I have people in separate teams helping out. This has exposed me to hiring a lot of employees over the years.…
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Marketing tactics to increase sales this valentine because that’s what truly matters. Okay, love is what we are celebrating but you get the point. Valentine is upon us and while everyone and their dog is thinking of who will be their valentine, fashion business owners like you and I are looking for ways to make…
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Every fashion business owner might have to deal with copycat competitors at some point. This is why you must be prepared to handle them before you have need to. Imagine all the time and effort it takes you to create a collection only for someone to steal your designs. Apart from them profiting off your…
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It’s the beginning of a new year and I’m sure a lot of you have made resolutions to be better people or build better businesses. Well, that’s sweet but I’m not a fan of New Year resolutions. In fact, I think they are designed to fail. Ever wondered why it is so had to keep…
Read MoreIn this article, I share my top 4 Instagram tips to grow your fashion business. Instagram is one of the fastest growing social media platforms in recent times. It is a perfect platform for fashion businesses looking to increase brand awareness and increase sales. Instagram marketing has grown so much that some businesses don’t have…
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