corona virus


We had so much plans for 2020. I’m sure none of them involved closing your store and social distancing. Corona virus has hit us, and has hit us hard. I mean, even Giorgio Armani held his women’s Fall/Winter 2020/2021 fashion show in an empty theater! The models even wore masks. People are encouraged to work from…

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excess stock

6 Smart Ways to Profit from Excess Stock in Your Fashion Business

Excess stock in fashion business is a nuisance. Apart from taking up useful space in your store, it ties up money and keeps you from reinvesting in other things that’d yield immediate profit. Paying close attention to your sales and inventory so you know how fast or slow each product is moving is important. As…

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increase sales this valentine

8 Marketing Tactics To Increase Sales This Valentine

Marketing tactics to increase sales this valentine because that’s what truly matters. Okay, love is what we are celebrating but you get the point. Valentine is upon us and while everyone and their dog is thinking of who will be their valentine, fashion business owners like you and I are looking for ways to make…

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Top 4 Instagram Tips To Grow Your Fashion Business

In this article, I share my top 4 Instagram tips to grow your fashion business.  Instagram is one of the fastest growing social media platforms in recent times. It is a perfect platform for fashion businesses looking to increase brand awareness and increase sales. Instagram marketing has grown so much that some businesses don’t have…

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