In this article, I am going to teach you the 5 steps to up-sell and cross-sell in your boutique business but first let me ask this question. When a customer visits your boutique to buy an item, do you just sell only that item to the customer or you try to sell more items to…
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You can’t avoid making launch mistakes if you don’t know the right thing to do. It doesn’t matter how good your intentions are or how bad you want it. There are some non-negotiable things you must do to set your business up for success. It is pretty easy to quit a job in Nigeria. You…
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There are many reasons why your fashion business will fail this year! I can feel you channeling your inner Nigerian and saying “My business will not fail in Jesus name”, Amen. But please dear, hear me out first. It is very possible to build a successful fashion business, but you’ll find success harder to come…
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Do you know that there are some must haves in your prelaunch marketing checklist. In fact, even if you forget everything, you must remember to do them. You need to start thinking about your marketing strategy before you launch. That way, you’d have an excited audience waiting for your product/service and ready to buy! You…
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There are smart things you need to do before you quit your job if you’re tired of your job and want to start your own fashion business. Perhaps because you are passionate about fashion, want to be your own boss, (insert your valid reason here) etc. Well that’s sweet! but it isn’t that simple. Taking…
Read MoreYou might not be making any sales because your fashion business is set up to fail. There’s no sugarcoating it. That’s why I decide to give you the key reasons why collaborations fail and how to fix it.You see, collaborations are a mutually beneficial and well-defined relationship of two or more brands or to achieve…
Read MoreSome business owners feel like collaboration is overrated. You can’t blame them. It sure feels like everyone and their dog is collaborating these days and not seeing results. In fact there’s a whole study about how collaboration makes teams less effective. It doesn’t matter the industry you are in this age and time, collaborations are…
Read MoreUnderstanding the top 7 benefits of Networking in the fashion industry is very important when it comes to business growth. This is because it helps you understand what you stand to gain if you do things the right way. It simply involves building long term relationships within and across various niches in your industry. Networking…
Read MoreLet me take a wild guess. You are a fashion enthusiast and thinking about turning your passion for fashion into a profitable business. Well, you’re certainly not alone. A lot of people want to do this too, but don’t know that there are different niches in fashion-entrepreneurship apart from designing and selling clothes. This post…
Read MoreA lot of apps/tools are used in content creation in order to make work easier. I decided to share 10 of them with you. I really hope you find them useful and they make your content creation process less tedious, and content quality much higher. #1 Canva: Canva is a brilliant graphic design tool. It…
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