corona virus

THE CORONA VIRUS PANDEMIC: HERE’S HOW YOUR BUSINESS WILL SURVIVE THIS

We had so much plans for 2020. I’m sure none of them involved closing your store and social distancing. Corona virus has hit us, and has hit us hard. I mean, even Giorgio Armani held his women’s Fall/Winter 2020/2021 fashion show in an empty theater! The models even wore masks. People are encouraged to work from…

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excess stock

6 Smart Ways to Profit from Excess Stock in Your Fashion Business

Excess stock in fashion business is a nuisance. Apart from taking up useful space in your store, it ties up money and keeps you from reinvesting in other things that’d yield immediate profit. Paying close attention to your sales and inventory so you know how fast or slow each product is moving is important. As…

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shouldn’t start a fashion business

7 Strong Reasons Why You Shouldn’t Start a Fashion Business

I’m serious. These are 7 strong reasons why you shouldn’t start a fashion business. It looks glamorous from the outside but trust me, it is tough. In as much as I help fashion business enthusiasts start and grow their fashion businesses, I understand that it takes more than a wish to look fabulous to actually…

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increase sales this valentine

8 Marketing Tactics To Increase Sales This Valentine

Marketing tactics to increase sales this valentine because that’s what truly matters. Okay, love is what we are celebrating but you get the point. Valentine is upon us and while everyone and their dog is thinking of who will be their valentine, fashion business owners like you and I are looking for ways to make…

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Build an excited community

HOW TO BUILD AN EXCITED COMMUNITY BEFORE LAUNCHING YOUR FASHION BUSINESS

Building an excited community before you launch your fashion business is a no-brainer. This might look like a very difficult task but it is worth it in the end. If you ignore this, you might end up launching to crickets. I don’t want that for you so I went ahead and wrote out how to…

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