Learning how to take amazing product photos with your smartphone is a no brainer. If you are a small business and don’t have the budget to hire a photographer then you might want to go this route. Product photography has become a lot more common in fashion business. Even small brands have really great photos…
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We had so much plans for 2020. I’m sure none of them involved closing your store and social distancing. Corona virus has hit us, and has hit us hard. I mean, even Giorgio Armani held his women’s Fall/Winter 2020/2021 fashion show in an empty theater! The models even wore masks. People are encouraged to work from…
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You already have the talent and passion to launch a successful fashion business. But you don’t know how to fund your fashion business. You’re not earning enough and quite frankly don’t know where to go to get the funds you need to start. I completely understand. One of the biggest problems for most fashionpreneurs is…
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Excess stock in fashion business is a nuisance. Apart from taking up useful space in your store, it ties up money and keeps you from reinvesting in other things that’d yield immediate profit. Paying close attention to your sales and inventory so you know how fast or slow each product is moving is important. As…
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I’m serious. These are 7 strong reasons why you shouldn’t start a fashion business. It looks glamorous from the outside but trust me, it is tough. In as much as I help fashion business enthusiasts start and grow their fashion businesses, I understand that it takes more than a wish to look fabulous to actually…
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Delivery mistakes are very common in the fashion industry. A lot of things could go wrong when moving items from your store to a customer. These delivery mistakes are ruining a lot of businesses. Today, I decided to write down 5 common delivery mistakes running your business and how to avoid them. Here Are The…
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We are in a new year and there has never been a better time to revise your pricing if you’ve been doing it wrong. Pricing is a very touchy subject for a lot of fashion business owners today. I have had this post sitting in my drafts for the longest time. Somehow I found a…
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I currently have three brands running simultaneously. My fashion business in Lagos, my personal brand and this fashion education platform. A lot of work goes on in the backend of running these brands so I have people in separate teams helping out. This has exposed me to hiring a lot of employees over the years.…
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Marketing tactics to increase sales this valentine because that’s what truly matters. Okay, love is what we are celebrating but you get the point. Valentine is upon us and while everyone and their dog is thinking of who will be their valentine, fashion business owners like you and I are looking for ways to make…
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Building an excited community before you launch your fashion business is a no-brainer. This might look like a very difficult task but it is worth it in the end. If you ignore this, you might end up launching to crickets. I don’t want that for you so I went ahead and wrote out how to…
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