The fashion business in Nigeria or anywhere involves producing, importing, exporting and general sale of fashion items. It is gaining widespread popularity in Nigeria as fashion designers face increased demand from people who want designer clothes, customized traditional wears and those who want imported fashion items. Everyone in Nigeria wears clothes and so people who…
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You need to build a buzz for your new fashion business if you want to attract customers. Launching a fashion business requires money, time and energy. So you don’t want to launch to crickets. In this blog post, I share 4 great ways you can build a buzz for your new fashion business without breaking…
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If you are looking to prevent burnout as a fashionpreneur, you need these simple hacks. The fashion industry is fast paced. Keeping up with every single trend, handling customers and generally managing a fashion business is stressful. You have to constantly improve yourself and be intentional about your self-care to prevent burnout. HERE ARE 5…
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Being a fashion influencer in Nigeria (or any where) sounds like the absolute jackpot to everyone who adores the creative side of the industry. Getting dressed by brands and taking part in catwalk shows is just the tip of the iceberg of this careers benefits. But how do you get started? Well, by mirroring some…
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Choosing a perfect name for your fashion business is very important if it’s going to be successful and it’s key to differentiating you from your competitors. Sometimes, customers associate a business name with the value it provides to them. Choosing a business name doesn’t have to be a tedious task. In this post I share…
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Learning how to take amazing product photos with your smartphone is a no brainer. If you are a small business and don’t have the budget to hire a photographer then you might want to go this route. Product photography has become a lot more common in fashion business. Even small brands have really great photos…
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We had so much plans for 2020. I’m sure none of them involved closing your store and social distancing. Corona virus has hit us, and has hit us hard. I mean, even Giorgio Armani held his women’s Fall/Winter 2020/2021 fashion show in an empty theater! The models even wore masks. People are encouraged to work from…
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You already have the talent and passion to launch a successful fashion business. But you don’t know how to fund your fashion business. You’re not earning enough and quite frankly don’t know where to go to get the funds you need to start. I completely understand. One of the biggest problems for most fashionpreneurs is…
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Excess stock in fashion business is a nuisance. Apart from taking up useful space in your store, it ties up money and keeps you from reinvesting in other things that’d yield immediate profit. Paying close attention to your sales and inventory so you know how fast or slow each product is moving is important. As…
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I’m serious. These are 7 strong reasons why you shouldn’t start a fashion business. It looks glamorous from the outside but trust me, it is tough. In as much as I help fashion business enthusiasts start and grow their fashion businesses, I understand that it takes more than a wish to look fabulous to actually…
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