If you follow @fashionbizacademy on instagram, you already know that I share testimonials with my audience just so they see how much value I provide with the services I offer. I also encourage fashionpreneurs to utilize this free opportunity to give social proof and build trust.
In this time and age, claiming you are the best in the business doesn’t work in convincing people to patronize you. Now, people want palpable proof. They want to know what others think about your product before buying. It helps to reassure them and makes you stand out from your competitors.
3 Reasons Why You Should Get Reviews From Your Customers
#1 It helps you get insight on what to improve from your product, marketing strategy, delivery system etc
#2 It serves as social proof. People are more inclined to work with you when they see that other people are getting value from your product
#3 It motivates you to do even more to keep your customers loyal
One major problem a lot of fashionpreneurs have is generating testimonials. They know that is it necessary, but don’t use them because they either don’t know how to ask for one or don’t know how to leverage on a conversation that could serve as one.
5 Steps Involved In Generating Effective Customer Testimonials
#1 Consider which type of testimonial best suits your fashion business.
Testimonials come in different formats, videos, audios, texts, screenshots on social media etc. You could use simple quotes from your customers, reviews of your products or even create videos of customers praising your services and share them on social media. However, you need to make sure the testimonials are relevant to your target audience and likely to be persuasive; ensure they focus on the product features and aspects of your service that are likely to have the greatest appeal to your target audience.
#2 Directly Ask Your Customers For Feedback.
There are some ways to ask for a testimonial and they can be automated or manual. If you have an ecommerce website, you can set up an automated email to be triggered whenever someone makes a purchase. This will help you have a steady supply of testimonials that you can use.
If you do not have an ecommerce website, you can use Google docs and simply feel in a couple of questions that your customers can answer at their leisure. This way, all you’d have to do is send them a link and encourage them to click on it and answer the questions. However, if you take this route you have to ask intentional questions and limit it to 5 questions and below. Another way to go about this is to approach some customers personally, and let them know that you’d appreciate their feedback.
Alternatively, you can take screenshots/recordings of your conversations with customers
#3 Go straight to the point
Keep testimonials short and easy to read; no one wants to read an endless brick wall of text. For the sake of authenticity; always try to include your customer’s name or social media handles. If you have worked with established brands you can add the names or logos of the brands.
#4 Arrange testimonials according to category
This is necessary so you can address specific concerns that your customers may have. One testimonial should not be used to promote all your services. Use one that highlights your credibility as a supplier for a particular target customer; another that highlights your swiftness of delivery for another target customer; and another that highlights the benefits of your product. This way, you would be addressing a specific segment of your target audience and hammering on the exact points they need to have their doubts cleared.
#5 Get the customer’s permission
Before going ahead to publish a testimonial, make sure that you let your customer know and they are comfortable about their comments being made public
I hope you found these 5 steps in generating effective customer testimonials helpful. Which of them do you use? Are they any other tips you use that are not listed here? Please share in the comment section.